Depending on the service provider, data may be transferred to third countries. If there is no European Commission adequacy decision for these countries, we have concluded standard contractual clauses with the respective service provider as suitable guarantees in accordance with Art. 46 GDPR.
a. Performance
(1) Google Analytics This website uses Google Analytics, a web analytics service provided by our service provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses cookies that allow us to evaluate your visits to our website and to generate reports about our online advertising campaigns. The information generated by the cookies about your use of our website may be transmitted to a Google server in the USA and stored there. Further information on cookies, their functions and their duration (max. one week) can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Through the IP anonymisation activated on our website, your IP address will be shortened and thus anonymised by Google beforehand within the Member States of the European Union or other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On our behalf, Google uses this information to evaluate your visits to our website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage in order to make our website more user-friendly and better meet your needs. Google Analytics is only used on our website with your express consent, which can be revoked at any time (point (a) of Art. 6(1) GDPR, for Germany: § 25 para. 1 TTDSG).
You can individually prevent the collection of the data generated by the cookie and related to your use of the website (including your shortened IP address) as well as the processing of this data by Google - regardless of whether you have given your consent in the Consent Management Tool - by downloading and installing the browser add-on available at the following link https://tools.google.com/dlpage/gaoptout. Alternatively, it is of course generally possible at any time not to give your consent or to revoke any consent you have given via our Cookie Management Tool as described above (Section 11.c.) (this applies in particular to end devices that do not permit installation of the browser add-on, e.g. smartphones).
(2) Google Ads
This website also uses "Google Ads", a tool provided by our service provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). With the help of advertisements (graphics, texts) on external websites or in Google's search engines, we want to draw attention to our offers. The ads are delivered by Google. If you click on any such advertisement (and thereby reach our website), a cookie originating from Google (AdSense cookie) will be placed on your end device, which will then be read and analysed for us with your consent – given on our website. This is intended to measure the success of a specific advertisement. We can assess this on the basis of corresponding statistics, which are provided for us by Google for this purpose (point (a) of Art. 6(1) GDPR, for Germany: § 25 para. 1 TTDSG).
You can find more information on data protection at Google and how Google handles your data at https://policies.google.com/privacy and https://policies.google.com/technologies/ads, including possible data processing in the USA.
When you visit a particular page of our website, we are able to recognise that you have clicked on a particular Google ad or have been redirected to our website for the duration of the cookie's validity. However, this does not allow us to directly identify you personally. If you click on several ads, several cookies can of course be set accordingly.
If you no longer wish to use these tools, namely the described evaluations/measurements, on our website after you have given your consent, you can revoke any consent you have given via our Consent Management Tool at any time as described above (Section 11.c.) or also delete the above-mentioned cookie accordingly. You can adjust your advertising settings on Google at https://adssettings.google.com.
(3) Google Tag Manager
This website also uses "Google Tag Manager", a tool provided by our service provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Tag Manager is a control and management tool for our website tags (performance and advertising tools). Cookies may also be used for this purpose for the respective function (point (a) of Art. 6(1) GDPR, for Germany: § 25 para. 1 TTDSG). You can find more information on this in our Cookie Management Tool and at https://support.google.com/tagmanager/answer/7157428?hl=de. You can find information on data protection at Google and how Google handles your data at https://policies.google.com/privacy, including possible data processing in the USA.
If you no longer wish to use these tools on our website after you have given your consent, you can revoke any consent you have given via our Consent Management Tool at any time as described above (Section 11.c.) or delete the cookies accordingly.
b. Advertising (retargeting)
The use of our website is evaluated with your consent, which can be revoked at any time for the future, in order to use the "Custom Audience" function of our service provider Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta") (point (a) of Art. 6(1) GDPR, for Germany: § 25 para. 1 TTDSG). This allows a direct connection to be established between your browser and Meta's servers via the Facebook Pixel, and Meta thereby receives the information that you have visited our site with your IP address. This means that Meta can later also assign the visit to our website to a Meta product.
Pixels are a section of code that is implemented on our website. Cookies may also be used for this purpose for the respective function. Personal details (name, email address, etc.) will never be transmitted by us under any circumstances. You can find more information on this in our Cookie Management Tool.
You can revoke any consent you have given via our Cookie Management Tool at any time as described above (Section 11.c.).
For further information, in particular on data processing by Meta, please refer to Meta's privacy policy at https://www.facebook.com/privacy/policy
The following link will provide you with information on how to change your settings for personalised advertising on Facebook: https://de-de.facebook.com/help/1075880512458213/?helpref=hc_fnav
Alternatively, you may also deactivate the technologies on the Digital Advertising Alliance website at the following link: www.aboutads.info/choices/
If you have any questions about the processing of your personal data by us, we would of course be happy to provide you with information about the data concerning you (Art. 15 GDPR). In addition, you have the right to rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR) and objection (Art. 21 GDPR) if the legal requirements are met. You also have the right to data portability (Art. 20 GDPR)
In any of these cases, please contact us at the above-mentioned communication addresses (Section 1).
Lastly, you also have the right to lodge a complaint with the competent data protection authority (Art. 77 GDPR).